If you are looking for an SEO company for your business or your company but you are not sure how to choose it and what details to assess in the service proposal of an SEO consulting company , then we offer you the following guide that will help you make an appropriate decision .
In the sector of online marketing and seo companies there are all kinds of professionals with training and experience, some will have learned working for small companies and others will have extensive experience working in large companies. Due to the nature and nature of this profession, it is possible that you will find great professionals who have made SEO positioning and web optimization a way of life. They are entrepreneurs who have their own projects and who work from home or a small office.
Yes, it must be said that online marketing covers many areas of specialization such as web development, SEO, management and implementation of SEM pay-per-click campaigns, SMO, online reputation, usability, conversion optimization. through web analytics , content creation and development, specialists in Facebook and social networks, Twitter or even the management of large-scale projects within a web development department.
Honestly, choosing an SEO consultant or an online marketing consultant that suits your needs is not an easy task, there are many great professionals but there are also a large number of SEO experts who offer services and promise great results at joke prices, and Of course, in the end the results are not what we expected and we get frustrated. But there are also great SEO professionals that will be very easy to find if you know how to ask the right questions.
First, do a search with the words seo consultant, seo expert and words related to what you are looking for. Keep in mind that it will be convenient to find a professional close to your company to be able to meet periodically. Try to be clear about what you want to do and why. It is essential to have the objectives that you want to achieve very clear in order to define SEO actions according to these.
When you have found a profile according to your needs, who has experience, good training, solid studies and is passionate about his work, make sure that he always directs the seo consulting to some final objectives, that he is a person who constantly learns since this market This is what he demands and that he is willing to transmit knowledge and passion to the client.
To finish, we recommend that you hold regular meetings, at least once a month for the seo consultant to present you the achievements, the actions taken or to discuss any new idea or proposal.
There are thousands of elegant websites online, each with their niche or purpose. Some are purely for business, while others are fun blogging sites. Creating your website for the first time may seem tricky, especially since you have no idea how to construct your site, let alone – maintain it. Today we have put together some website creation tips to help you get started.
Decide the platform of the website
Before creating your website, decide what type of website you want. You can have an HTML based site or a content management site. A contact lenses brand company made a website on WordPress and integrated Woocommerce. This website has gained ton of traction with the right platform and choosing the low competition keywords for optimization. Flash sites are also okay, but we recommend staying away from these sites since optimization is complicated if your whole site is made from Flash. The easiest way to create a website is through CMS, so be sure to look at WordPress, Drupal, and even Blogger.
Choose your keywords
When creating your website, choose a few keywords that will bring in the traffic. This means that you need to analyze what the search terms are that people type in. Most people will type in “Bella contact lenses” instead of “Bella contact lenses in Pakistan,” and you will most likely get a couple of thousand visitors to your website because of this. That’s why it’s important to do keyword research.
Choose at least 5 strong keywords and base your site on those
After this, you can pick up a theme at Themes Forest or get a free one on any theme sharing website. There are tons of free and paid themes online. Some are created from HTML while others are WordPress templates. If you happen to find the one you like, it’s easy to swap your logo. Just edit it in your favorite paint tool and overwrite the other file.
Once everything is up, go ahead and start organizing your site. You can add sidebar widgets for newsletters, your Alexa, and even a customized menu. You want to organize everything in a way that allows people to find things easily. The number one rule is to make your site very room and not overly crowded. Just by doing this, visitors will be able to focus more.
The whole world of online marketing revolves around search engine optimization which is commonly known as SEO. It involves ranking your website in various search engines on the basis of content published on it including its quality, relevancy and uniqueness. Search engine traffic is the biggest source of online traffic coming towards your website.
Remember that an average website receives 70% of its total traffic from various search engines. Therefore it becomes essential for webmasters to understand that most users search for the products and services not for their brand name. So here we discussed some useful techniques which you can apply in order to increase the level of online traffic for your website without spending a single penny for it.
h Link the Content within Your Site: Interconnect the content and web pages of your website with each other. It will make passing link juice from highly ranked pages to low ranked pages and will facilitate the page indexation process as well. For example, we need to rank for Meticore weight loss supplement keyword. We would then require to interlink the website on which the article is posted. This interlinking strategy works great in 2019. It has even helped small websites to rank organically without backlinks.
Create and Submit Sitemap via Google Webmaster Tool: To get the frequent traffic and to maintain a website that satisfies your visitor’s needs create a sitemap through xml-sitemaps.com for different search engines. It is the most efficient way to organize the data content of your website under each segments and URLs. Through XML protocols, search engine easily find the content and URLs of your website.Now submit the sitemap through Google Webmaster Account to Google. Click on “Sitemaps” lie under Site Configuration options and update your sitemap.
Use Right Keyword with Low Competition: Next you need to target the keyword that can bring high traffic to your site and having low competition. You could find it through some tools mostly used to search the appropriate keyword for your site and that relates to your content as well. Now incorporate the keywords in titles tags and heading tags within your website to increase the Google Ranking.
Focus on Link Building: The most important part of search engine ranking is building incoming links. Just like we did here. The more incoming links your website have the higher rank you will have in search engines. But before linking to your site, make sure about the authenticity of site. Linking with the higher rank site would be beneficial for you, to generate higher traffic and get higher ranking in search engines. The more links you will have the higher you will rank.
Check the PR of your Site: The first thing you need to do is to check the PageRank using a free tool Google PageRank Checker through PageRank.am. This method is used to determine the importance of your website and it will identify the page rank.
The main and important thing you need to ensure is to frequently add quality content to your websites and blogs at least once a day. For the competitive ranking, your site needs to have an original, authentic and quality content to get the high rank among search engine rankings.
If you are a newbie in the marketing field, the beginning may seem daunting. And with good reason since the evolution of online marketing is unstoppable. Not to mention that the competition is raging and growing in number. To know more about it, click here.
But don’t worry, there’s a lot of information about how to kick off this journey on the Internet. Plus, this article focuses on this point. There are actually a lot of resources you can implement if you are a beginner. So, let’s get started.
But first, do your own research and get acquainted with the marketing term. Below are some recommendations you can follow.
Learn the difference between online marketing and online advertising
The truth is that people often confuse these two terms. They seem to be the same but that’s far from true. Advertising is one of the strategies applied in marketing. Some of other common marketing plans are: sales strategy, media, public relations and customer support. They are ultimately the basics you should know to start a business and boost your sales.
The other thing you have to be clear about is the fact that not all businesses obtain the same results. So, focus on outdoing yourself instead of others.
Understanding Goals, Wants and Needs
Practically, the lifeblood of a business is the prospects and customers. You must construct your marketing plan around them.
After analyzing the consumer profile, you get a good idea of where your target consumers spend most of their time. For instance, if people are looking for an online store selling glasses, they may be particularly interested in searching the product either through search engine or social media. If you see that your target audience is spending more time on Google then you may get interested in spending your marketing budget on paid ads or seo by optimizing your website for the particular intent through a search query such as ray ban glasses price in Pakistan or online sunglasses in Pakistan. Since, they are using such query, it means that paid ads or seo would be the best bet.
Understand that your business must concentrate on what your customers want. That’s what makes marketing such a challenging thing. Bear in mind that you might be dealing with a diverse audience. In layman’s terms, your goals must be entirely focused on different targets. A replicable framework is the bread and butter of a business whatever the size of it.
Know your customers better
If you have a small business, it is important that you converse with your customers to know their likes. Ask them how they found your company and how they finally became your customers. Added to that, don’t forget to ask them what they expect from you. In this way, you will be collecting stories that give a perception of your customers’ problems. Likewise, it is important to know their age, household role and gender. Some of your customers run the show in their own households
Develop Customer Personas
Get proper feedback from your customer. You will realize that there are few of them are considered one-size-fits-all. It means that each is different and you have to adapt to them. Whenever you start your own company, make sure to reach one of the segments. Work for the audience, not for yourself.
A customer persona” is the term that involves the general characteristic of purchasers. Those characteristics include aspects related to needs, traits and differences.
Make a plan
Be ahead of the curve with a great plan. Don’t do things as luck would have it. Executing and tracking are the most efficient methods to test success.
To sum up, there are three things you should do to carry off a plan for your start-up: planning, drafting up and getting to it. It will be necessary that you educate yourself about plans and business goals before proceeding. Find out more here.
Nowadays, business owners are using WordPress to design and develop fully-fledged business websites to represent their business on the online market. WordPress is one of the most dominant content management systems on the web. It lets you build beautiful and professional looking site from the scratch with ease. But launching a WordPress site is not enough. For generating leads and maximizing web traffic, you need to market your site effectively.
Of course, the unique content and interactive web design attract web visitors, but for driving more web traffic, you need to follow some basic as well as advanced tips/tricks. A website’s usability and accessibility are determined by the flow of web traffic. If you want to influence more visitors towards your site, you need to give them a rich user-experience, easy and user-friendly navigation system.
Well, you can utilize WordPress SEO plugins to optimize your site for search engine platforms including Google or Bing. But for effective results, you need to consider some compelling ways that can help you increase web traffic on your site. So, let’s take a look at seven most productive tips given by my friend Ahmer who is an seo expert in Lahore, Pakistan to let you generate more potential visitors towards your WordPress site.
1. Posts Optimization in the SERPs
If you are serious about increasing your web traffic, then you need to optimize all your posts for search engines, particularly for Google. You should upgrade your blog posts on a frequent basis to make it appear on top of the search engine ranking pages. It will help you get more visitors.
However, most of the site owners don’t even realize how their post is presented on the SERPs in Google. If you want to encourage your visitors via your posts, you need to consider these two things:
Your blog post’s title: Optimize the title of your blog post so that you can allow web audience who are making the use of Google to explore more information.
Meta Description: Don’t forget to write the meta description for your blog posts. A short and precise meta description gives a clear-cut idea about what they can get by clicking on your link.
Note: You can also make a use of WordPress by Yoast plugin to quickly and easily optimize the title and meta description of your blog post.
2. Embed Breadcrumbs and Maps
Breadcrumbs navigation boosts the accessibility and usability of a WordPress site. It allows your visitors to track their path back to their original landing area.
In other words, it provides your web users an instantaneous idea of where they are relative to the formation/structure of your WP site. It lets them navigate via your site with ease.
In fact, breadcrumbs added on your site are also showcased within the Search Engine Ranking Pages (SERPs). This allows web users to gather more information about your site before accessing your site in real-time.
So, you should add breadcrumbs and maps to drive more traffic to your WP site.
3. Add unique and captivating content to your site
A fresh and unique content is one of the significant online marketing factors that can determine the success and growth of your web business. Intriguing, neoteric and informative blog posts have the ability to encourage visitors to access your site or blog.
If you are specialized in your field, then you should explore more, extend your knowledge and clog up into your posts. This will not only help you drive more readers, but also improve the quality and performance of your site.
In fact, the content is one of the three pillars of SEO, which means Google and other search engines quickly read and index those sites that include a unique and quality content.
Tip: Try to write the content that can give precise information about your site/business to the web audience in an engaging and captivating way.
4. Split Test your Headlines
Appealing headlines let you drive more visitors to your WordPress site. It is an ultimate way to leave a positive impression on web audience. Headlines are considered to be the first gateway towards your site. Thus, it becomes essential to split test your headlines.
With the use of Split Testing WordPress plugins, you can generate multiple headlines for your posts and pages, and also randomly display them to your visitors to measure the click through rate.
The spilt test lets you immediately decide what type of headlines engage visitors, and then you will be able to create better headlines for your potential and expected visitors.
5. Interlinking of your posts & pages
Interlink your posts and pages for generating more traffic or for getting higher ranking on search engine platforms. You can link your new blog posts with your previous and relevant one to get increased number of users on your site.
It allows search engines to crawl and index all your posts and pages and even view the structure of your site like the breeze. This will also enable you to drive visitors for a longer time, which in turn reduce the bounce rate of your site. It is important because a reduced bounce rate ensures the high-quality of your site’s content.
Overall, we can say interlinking of posts and pages lets you generate positive results in terms of search engine ranking and higher web traffic.
6. Listen to your audience
In order to get higher web traffic, always listen to your audience.
Social networking websites are one of the essential aspects that you can use to promote your web business. Platforms like Google+, Facebook, Twitter, Pinterest lets you establish a unique online identity in the web market. You can use these platforms to promote your blog posts, and also set up a robust communication system with your potential visitors.
It is always good to read other user’s comments/tweets to see what they are expecting from your site. In fact, social media websites let you grasp the vein of web audience about what they want from your site. This will help you improve the quality of your content, which is good from both your and reader’s viewpoint.
7. Don’t forget to share your content
You can also increase traffic by promoting and sharing your content on the most popular social media platforms. Write short, engaging, crispy and unique messages on Facebook, Twitter, Google+ and LinkedIn to drive the attention of more and more potential visitors.
You can even influence them to read and share your blog posts on their personal social networking accounts. Moreover, you can re-tweet on any popular tweet or share Facebook posts, or re-post to your G+ page to make your site visible on search engine platforms.
These are the seven most productive tips that can help you in increasing the web traffic on your WP site. So follow these tips and o influence the ranking of your site on various search engines platforms.